If multimedia companies focus on subtle, tasteful advertising via their movies and their stars rather than trying to sell the media itself, free distribution of their content will no longer be a harmful. Instead, the free distribution can seriously improve the market for stars and media. Suddenly stars will have enormous amounts of free advertising and gain popularity. This in turn makes the the stars able to sell products more effectively since their face is seen more often. They will take the enemy of media “pirates” and turn them into a powerful ally as “content distributors”. More importantly, expensive DRM strategies can be abandoned, and companies can once again focus entirely on making better media rather than harder to steal media.
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